MKT-101 EXAM TOPIC & MKT-101 SAMPLE QUESTIONS ANSWERS

MKT-101 Exam Topic & MKT-101 Sample Questions Answers

MKT-101 Exam Topic & MKT-101 Sample Questions Answers

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Tags: MKT-101 Exam Topic, MKT-101 Sample Questions Answers, MKT-101 Reliable Exam Prep, Exam MKT-101 Passing Score, Exam MKT-101 Review

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With the development of IT technology in recent, many people choose to study IT technology which lead to lots of people join the IT industry. So, the competition is in fierce in IT industry. With working in IT industry and having IT dream, you don't expect to be caught up by other people which need you to improve your IT skills to prove your ability. How do you want to prove your ability? More and more people prove themselves by taking IT certification exam. Do you want to get the certificate? You must first register Salesforce MKT-101 Exam. MKT-101 test is the important exam in Salesforce certification exams which is well recognized.

Salesforce MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) Certification Exam is designed to test the candidate's knowledge and skills in building and analyzing customer journeys using Salesforce Marketing Cloud. MKT-101 exam covers various topics such as creating and managing campaigns, designing personalized journeys, implementing automation, and analyzing campaign performance metrics. Build and Analyze Customer Journeys using Marketing Cloud certification is aimed at marketing professionals who want to demonstrate their expertise in using Salesforce Marketing Cloud to enhance their marketing strategies and campaigns.

Salesforce MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) Certification Exam is a widely recognized certification that validates a professional's knowledge and skills in building and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam is designed for professionals who have experience in designing and executing customer journeys using various Marketing Cloud tools and technologies. MKT-101 exam covers a wide range of topics such as Marketing Cloud Studio, Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Social Studio.

>> MKT-101 Exam Topic <<

MKT-101 Sample Questions Answers | MKT-101 Reliable Exam Prep

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q64-Q69):

NEW QUESTION # 64
A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.
Which results file format is available for selection when generating this report?

  • A. Compressed File (.tar.gz)
  • B. Image File (.jpg)
  • C. Word Document (.docx)
  • D. Data File (.csv)

Answer: D


NEW QUESTION # 65
Where do you click Connect Campaign to associate a campaign with a journey?

  • A. Journey Builder
  • B. The Campaign Messages component on the campaign record
  • C. Email Studio
  • D. The Campaign Messages component on the Lead or Contact record

Answer: A


NEW QUESTION # 66
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

  • A. %%vawp%%
  • B. %%view_email_url%%
  • C. %%view_online%%
  • D. %%view_as_webpage%%

Answer: D

Explanation:
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
The %%view_email_url%% personalization string is a system-generated link that allows subscribers to view a web page version of an email. It can be included as the href attribute in a 'view online' link in an email template to enable users to view the email in a browser if they have trouble viewing it in their email client. The %%view_as_webpage%% personalization string is deprecated and should not be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and should not be used either. The %%view_online%% personalization string does not exist. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm&type=5


NEW QUESTION # 67
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last
year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific
interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

  • A. Content focused on winter sports items for holiday shopping
  • B. Full-width lifestyle imagery featuring attractive people
  • C. Personalized imagery influenced by subscriber preferences
  • D. Images of products that the customer has previously purchased

Answer: C


NEW QUESTION # 68
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?

  • A. Write a custom SSJS script to
  • B. Place a Verification Activity between the import and SQL Query activity.
  • C. validate the row count of the staging data extension and send a notification email.
  • D. Implement a Wait Activity to wait until the data extension is populated with records.
  • E. Split the existing activities into two separate automations.

Answer: B

Explanation:
To inform NTO's marketing manager if more than 1,000 records are ever imported through this automation, and prevent the sendable data extension from being updated that day, the consultant should place a Verification Activity between the import and SQL Query activity. A Verification Activity is an activity that allows marketers to verify if certain conditions are met before proceeding with the next activity in an automation. For example, a Verification Activity can check if the number of records in a data extension is above or below a specified threshold, and send an email notification or stop the automation based on the result. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5


NEW QUESTION # 69
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